Today we’re excited to announce our newest retail partnership with Klépierre. Together we’re launching WePlayVR, our location based virtual reality gaming arena, within Klépierre’s Belle Epine shopping mall. Now live, WePlayVR will help super-charge the shopping experience for the French retail market.
Concurrently, we’re using the Belle Epine installation to announce another exciting first: WePlayVR AR. Available on Android and web, the WePlayVR augmented reality app is an experience that allows users at Belle Epine to bring our WePlayVR game characters to life, with functions to take selfies and share special augmented WePlayVR moments with friends.
WePlayVR AR is a first for AiSolve and also the first time a location based VR attraction has offered an augmented reality companion app. We’ll be introducing several more features to WePlayVR AR as we roll-out the experience to additional locations beyond Belle Epine and are thrilled to have such a stylish and progressive partner in Klépierre to be part of the launch.
Klépierre, a European specialist in shopping centre properties, is a major player in continental Europe’s retail property market. The company has access to approximately 150 million European consumers within 57 cities in 16 countries.
Belle Epine shopping centre is France’s largest shopping centre and is located in a fast-growing community surrounded by Rungis international food market. Belle Epine is located only 30 minutes away from more than 5.2 million local customers who travel to the shopping mall. We are thrilled to be bringing WePlayVR to this massive demographic of potential French players.
Meeting millennials where they shop
In the last few years, people have turned more to technology for online shopping, watching movies and listening to music. This has impacted the shopping mall experience, which has struggled to find new and innovative ways to transform their experience. Owners are highly motivated to find new kinds of business to bring in and keep customers. Consumers are looking for me than just shopping when they visit a mall. They want experience.
By leveraging diverse technology, retailers can enhance their in-mall experience to provide a seamless and unique entertainment experience for any demographic from locals to tourists. Virtual reality is steadily on the up and WePlayVR is making its mark as the solution for retail entertainment, also known as retailtainment.
Reviving the retail experience
At AiSolve we understand that there haven’t been any real contenders in location based VR that have been able to capture shopping and leisure visitors. That’s why we’re excited to partner with Klépierre and attract a new and diverse generation of shoppers looking for an authentic retail experience.
WePlayVR, our turn-key virtual reality gaming arena, is compact for spaces such as a shopping mall. However, WePlayVR offers infinite experiences that leisure and retail haven’t explored, until now. Visitors will be transported from Belle Epine shopping mall into ancient ruins, abandoned clockwork towers and even go to a galaxy far away to battle flying drones, turning them into adventures, explorers and heroes.
Classic experiences, new languages
All WePlayVR games have been localised so that French users will be able to understand the narration in the game and experience WePlayVR to its fullest potential. Our games will not only be available in French, depending on the location, country and native language, but the signature WePlayVR experience will be available as well. Players will also be able to track their scores on WePlayVR’s new leader board system and compete against friends, family and general public.
Offering a deeper enhanced experience
Taking user engagement to the next level, at Belle Epine players will be rewarded with free merchandise including temporary transferrable tattoos that work with WePlayVR AR after downloading the app to Android smartphones or through a web portal. Players at Belle Epine will also receive a player’s certificate and photo of themselves with their game.
VR is no longer a novelty for retailers. As the technology moves forward the requirement for new and exciting experiences will only grow for consumers. WePlayVR is continuously expanding and adapting to the market, and along with Klépierre, we’re able to take their existing environments and transcend new worlds for a multi-use leisure and shopping experience.
We will be attending MAPIC on the 14-16th November where we will showcase WePlayVR to the growing retail market. MAPIC is the leading international retail real estate events with more than 2,100 retailers and 400 new retailers attending every year.
Find us at stand P-1.E20 for a chat and quick demo or schedule a meeting with our coordinator firstname.lastname@example.org.